Partnerships, milestones, and standout moments shaping the Celeste journey.

Explore the collaborations, recognitions, activations, and memorable brand moments that continue to define the Celeste brand.

Brand moments built through stronger collaborations.

Partnership Spotlight

Celeste x OOH Mami

A collaboration-led highlight designed to bring more relevance, visibility, and lifestyle energy into the Celeste brand experience.

This partnership reflects how Celeste continues to show up through meaningful brand associations, modern storytelling, and audience-facing experiences.

Selected brand collaborations shaping the Celeste ecosystem.

A closer look at the partner brands and collaborations that continue to expand the visibility, relevance, and reach of the Celeste experience.

Partner Brand

Nestlé

A strong brand collaboration that reflects Celeste’s ability to connect trusted household names with faster, more convenient everyday access.

Partner Brand

Red Bull

A high-energy collaboration that adds visibility, excitement, and a more dynamic brand presence to the Celeste ecosystem.

Partner Brand

UStore

A partner-led highlight that shows how Celeste continues to support broader product access and modern retail convenience through collaboration.

Engagement-led moments that keep the brand active.

Giveaway Highlight

Giveaway & Audience Engagement

Interactive brand moments that strengthen audience connection, increase visibility, and make the Celeste experience more rewarding and memorable.

These activations help keep the brand energetic, social, and present in the spaces where customers already engage every day.

Recognition, presence, and progress across the brand journey.

A curated look at the achievements, partnerships, and milestone moments that continue to strengthen the Celeste story.

Awards Night 2025
Featured Recognition

Awards Night 2025

A standout moment reflecting progress, recognition, and the people helping shape the momentum behind Celeste.

Asia Marketing Excellence Awards 2025
Achievement

Asia Marketing Excellence Awards 2025

Recognizing leadership, innovation, and impact through a standout regional achievement connected to the Celeste journey.

SLIM Brand Week
Achievement

SLIM Brand Week

Representing Celeste in spaces that reflect relevance, market presence, and the future direction of brand excellence.

Celeste x BNS partnership
Partnership

Celeste x BNS

A strong collaboration focused on relevance, visibility, and broader lifestyle access through the Celeste brand.

49th Mustangs Trophy partnership
Partnership

96th Battle of the Maroons.

We are proud to continue as the Official Quick-Commerce Supermarket Partner of the 96th Battle of the Maroons.

As the event’s designated partner across the online retail and quick-commerce space, Celeste remains committed to delivering seamless access and convenience throughout this iconic encounter.

Event partnership presence
Brand Presence

Event Collaboration Presence

Supporting notable events and collaborative platforms that strengthen community presence and premium visibility.

Selected moments across the Celeste story.

Partnership Moments

Strategic collaborations that extend the visibility and reach of the Celeste brand.

Award Recognition

Milestones that reflect progress, leadership, and growing brand relevance.

Audience Activations

Giveaways, branded moments, and social touchpoints that keep the brand active and engaging.

Market Presence

Consistent visibility across events, platforms, and brand-led experiences.

Explore more of the Celeste experience.

Discover our locations, browse our range, or get in touch with the team to learn more about the Celeste brand.